Maison Margiela, a fashion brand with an experimental spirit, has launched the "REPLICA" series since 1994. Through the remodeling of old clothes and accessories collected from all over the world, fashion re-enactment is realized. In 2021, "REPLICA" perfume was released, extending "replica fashion" to "smell reproduction".
The shape of「REPLICA」is inspired by the ancient gallipots, while the cotton label echoes with "REPLICA" fashion, bringing the sense of manual customization in the soul of the brand to the extreme. Moreover, the Polaroid photos printed on the package symbolize the beautiful memories behind each perfume.
具有实验精神的时装品牌Maison Margiela从1994年起推出了「REPLICA」系列，通过对不断从世界各地收集来的旧衣和配饰的重塑，实现时装复刻。2021年，「REPLICA」香氛发布，将“复刻时装”延伸至“再现气味”。
「REPLICA」香氛的外形以古老药罐作为瓶身设计灵感，棉质标签则与「REPLICA」时装相互呼应，将品牌灵魂中的手工定制感发挥到极致。不仅如此，包装上印有的宝丽来照片， 寓意着每种香气背后的美好记忆。
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